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Dismissing news reports on Protected Geographical Indication (PGI) tag on Darjeeling, the Tea Board of India on Thursday said it would continue to protect the brand equity of 'Darjeeling' in Europe and will work with European authorities for its enforcement. On November 9, 2011, Darjeeling tea became the first Indian product to be protected as a geographical indication in the EU. The registration of Darjeeling as a PGI in EU was a major and historical achievement for all the stakeholders, the board said.
