The study is concentrated in and around Mirzapur, Bhadohi and Varnasi where maximum number of children is employed by the carpet-making manufacturers. The study verifies Rugmark initiative’s impact in the carpet industries: (a) impact in the employment criteria, (b) whether gainful employment has got a foothold, and (c) whether new means are adopted to lure and exploit children. It also cross checks the involvement of the locals in the Rugmark initiative and assessing its impact in the International Trade-Carpet Manufacturers Association Without Child Labour (CMAWCL) and Carpet Export Promotion Council (CEPC)’s role in eradicating child labour and making Rugmark initiatives a reality.