Building a Wider
Horizon With Labour
Driver entrepreneurs. Delivery partners. Hosts. On-demand. Flexible hours. The clever corporate jargon was just one of several strategies deployed by new-age online marketplaces-like Uber, Ola, Airbnb and Oyo-in order to persuade blue-collar workers and suppliers to sign up with their platforms. They were convinced by the gig economy companies to ditch traditional forms of employment and instead adopt a new way of working in which they supposedly had greater control of their time, money and lives.
